MELBOURNE, AU, April 17, 2008 - Lavastorm, a Martin Dawes Systems company and one of the world's leading data analytic software providers, today announced the appointment of Nick Lincoln as Regional Sales Manager – Asia Pacific. He will lead Lavastorm’s sales efforts in the region and be responsible for account strategy and driving expansion efforts into key markets.

Nick joins Lavastorm with over 17 years of experience in IT and telecommunications, having held a number of senior sales roles in Asia Pacific. He brings to Lavastorm extensive experience in both channel and direct sales with a strong track record in customer retention and business development.

 “We are pleased to have Nick on board. His experience in the industry and in Asia will make an immediate impact,” comments Drew Rockwell, CEO of Lavastorm. “Nick will play an integral role in enabling us to execute our wider strategy, which is to expand globally while branching out into other segments such as risk management and data integration.”

Telstra, Australia’s leading telecommunications and information services company is among Lavastorm’s leading customers in Asia-Pacific. Telstra uses Lavastorm's BRAIN (Business Rules Automation Infrastructure) software as a key part of its revenue assurance strategy.

“Asia-Pacific offers a huge opportunity for Lavastorm, and I’m delighted to have joined a company with such exciting prospects. I look forward to further developing its proposition and executing its go to market strategy in this region. I am glad to be on board such an innovative, rapidly growing company,” said Nick Lincoln, Regional Sales Manager – Asia Pacific.

Lavastorm’s software is designed to simplify the process of acquiring, translating, integrating and analyzing data. It is an ideal toolset for use in developing sophisticated data integrity and data synchronization applications such as business assurance, revenue assurance, operational assurance, process assurance, inventory reconciliation and other complex data-intensive analysis solutions.