| Ellie Mae Relies On Informatica For Trusted Salesforce CRM Integration |
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| Tuesday, 22 April 2008 | |
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“Informatica has been instrumental in making our Salesforce CRM project a huge success,” said Chris Lin, vice president of Infrastructure and eCommerce, Ellie Mae. “Implementation was amazingly fast—from nothing to full production in less than two weeks. It would have been a two month process without Informatica. In addition, Informatica proved to be very cost effective, delivering over 100% ROI in under two months. We now have a data integration platform that’s reusable across the business enabling us to migrate legacy data, populate outsourced applications, synchronise systems, and manage our trusted information both within and across corporate boundaries,” continued Lin. Integration is achieved using the Informatica Integration Pack for Salesforce - a subscription-based offering that provides organisations with an easy-to-use, cost-effective approach to data integration. The Ellie Mae sales team enters CRM data into Salesforce in the formats they are used to, with the Informatica solution automatically handling the necessary transformations to keep the legacy Pivotal system synchronised and accessible for other services such as customer care. Ellie Mae is also using Informatica to create an enterprise data hub, which will enable the company to link together any number of internal and external systems. Data will be integrated by Informatica across numerous sources and transformed to create a single master copy of the data in a common XML format. With the data hub in place, Ellie Mae will be able to mesh all its systems in a consistent manner, upgrade applications modularly, and more effectively scale its overall information infrastructure. “Informatica provides organisations of all sizes with a standard cost-effective tool for Salesforce data integration, freeing them to focus on application customisations and not on moving, transforming and consolidating data,” said Ron Papas, senior vice president and general manager, Informatica On Demand. “As Ellie Mae illustrates, companies can leverage our products to immediately start addressing their data integration challenges using the industry’s leading platform, and achieve measurable results in a matter of days or weeks.” About Ellie Mae Ellie Mae is an award-winning provider of software and services for the mortgage industry, offering comprehensive business solutions for mortgage brokers, mortgage bankers and lenders. Ellie Mae is recognised for linking the many parties critical to the mortgage origination industry through its ePASS® Network. One third of the nation's almost $2 trillion in new mortgages originated every year pass through the ePASS platform, enabling mortgage companies to easily conduct electronic business transactions with dozens of leading lenders and thousands of settlement service providers. Ellie Mae was founded in 1997 and is based in Pleasanton, California. To learn more about Ellie Mae, visit www.EllieMae.com or call +1 877 355 4362. About Informatica Informatica Corporation (NASDAQ: INFA) is the leading independent provider of data integration software and services. With Informatica, organisations can gain greater business value by integrating all their information assets from across the enterprise. More than 3,025 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale. For more information, call +1 650 385 5000 (1 800 653 9871 in the U.S.), or visit www.informatica.com. ### Note: Informatica and Informatica On Demand are trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
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