TAG | Now-we-are-searching with Funnelback |
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| by Stuart Corner | |
| Friday, 18 April 2008 | |
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CEO Brett Matson said: "Funnelback's context aware ranking algorithm enables the search engine to target the correct results because it's tuned to the specific structure and content of the Telstra web-site. The Funnelback categorisation feature also allows users to navigate through the search results to find the content they're looking for." Funnelback claims that its search engine has "a world class result ranking algorithm at its core, which can be tuned to the specific information retrieval needs of its clients." It says this core technology is used by a number large Australian organisations including the Federal Government, Westpac Banking Corporation, the Australian Broadcasting Corporation, the Australian Securities Exchange, ninemsn and a third or all Australian universities. Funnelback was formed in early 2006 to commercialise search technology developed by the CSIRO and in early 2007 filed patents for its clustering engine, Fluster. The Funnelback search engine originated as a research project (originally called P@noptic) in 1998, by information retrieval expert Dr David Hawking in a joint venture between the CSIRO ICT Centre and the Australian National University. Even as a non-commercial research project a demand developed for the search engine and it was installed in a number of large Australian corporations. The name Funnelback is a play on the name of two spiders – the Funnel-web and the Redback. It was chosen because a core component of the Funnelback search engine is a web spider and Funnelback's ability to rapidly funnel relevant information back to the user.
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