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Deluge of printers from HP PDF E-mail
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by Stephen Withers   
Friday, 18 April 2008
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For most printer vendors, debuting three or four new models at once would be a big deal. But Hewlett-Packard has announced a raft of 18 laser and inkjet printers and multifunction devices that are relevant to markets ranging from the high end of SOHO through SMEs to enterprise customers.

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According to Herbert Koeck, vice president, commercial printing at HP's imaging and printing group, a common goal among SMEs is to increase their marketing effectiveness, and ten of the new products have been optimised for the in-house production of marketing materials including brochures and other collateral.

The new laser printers are "the best you can get," he bragged, and give a high-gloss finish at up to half the cost per page delivered by other printer vendors.

To encourage the in-house creation of marketing materials, some the new models are packaged in the Asia Pacific region with a print cost estimator (to help compare the likely cost of a print job allowing for toner coverage with a quote from a print shop), an expanded collection of "professionally styled" templates for various types of collateral, preview software to reduce draft printing by showing the effects of changing various settings, a sample pack of specialised media, a selection of free images from iStockPhoto, and a discount on LogoWorks design services.

The traditional office printing market has not been ignored - HP also unveiled eight new mono LaserJets, including a model rated at 62 pages per minute, the fastest HP has ever offered.


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