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VIRTUALISATION AOL acquires contextual search specialist Sphere Source
VIRTUALISATION AOL acquires contextual search specialist Sphere Source | AOL acquires contextual search specialist Sphere Source |
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| by Stuart Corner | |
| Friday, 18 April 2008 | |
  
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Sphere's third-party network includes more than 50,000 content publishers and blogs and is live on an average of more than two billion article pages across the web every month. Prior to the acquisition, AOL partnered with Sphere to offer its widget technology on AOL News, http://news.aol.com, and the myAOL service, Mgnet, http://mgnet.aol.com. "Our focus at AOL is providing consumers relevant content wherever they are on the Web, and Sphere's capabilities fit in perfectly with this effort. Not only will it let us enhance content on our own sites, it will let us distribute our content across Sphere's growing third-party publisher network," said Ron Grant, President and COO of AOL. "In addition, this acquisition provides AOL with access to advertising inventory across Sphere's network, while growing its reach to content publishers via the widget." |
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