TAG | Aussies: turn YouTube into your own MoneyTube |
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| by Alex Zaharov-Reutt | |
| Thursday, 17 April 2008 | |
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Page 1 of 3 YouTube says that “finding a way to recognise users for their creativity and their role in building YouTube is of the utmost importance to YouTube”. YouTube’s press release continues that: “These original content creators will now have the chance to reap rewards from their work and receive the same promotional benefits afforded to YouTube's other professional content partners.” Of course, YouTube has been struggling with how to monetise the staggeringly enormous traffic it receives on a daily, let alone monthly or yearly basis, and to encourage original content creators to continue putting in the hard yards to come up with new content on a regular basis. Up until now, many YouTube content creators worldwide had to be satisfied with the fact they had an audience of any size that regularly tuned in to their creations. Naturally, more successful creators obviously garnered much larger audiences, but given that quality content creation is hard work, YouTube views are great, but they don’t pay the rent or put food on the table. Until now. The attraction of being able to do what traditional media does – using advertising to pay for and/or subsidise content – is now open to anyone that wants to play the content creation game, with YouTube already distributing well over $1,000,000 (presumably US dollars) to existing members of YouTube’s “Partner Programme”. Please read onto page 2 for more details of YouTube’s Partner Programme launch, and page 3 for details of what's in it for YouTube marketers - as well as how much money can potentially be earned! CONTINUED |
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