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Radioactive IT GTA IV will be a phenomenon
Radioactive IT GTA IV will be a phenomenon | GTA IV will be a phenomenon |
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| by Mike Bantick | |
| Thursday, 17 April 2008 | |
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Page 1 of 2 Because of their intimate knowledge of the backward video game rating system of this country, RockStar knew how to get their product onto retail shelves. Hence the statement around changes to the game and a number of conversations indicating that only minimal alterations have occurred, with the experience of GTA not being compromised at all. This hasn’t stopped the outcry of the more passionate and vocal GTA fan who seem hell-bent on acquiring an unsullied copy of the game. A recent question to readers of gaming website Kotaku asking where Australian fans will be buying their game. Only a small percentage of respondents indicating they will pick up the game locally. Of course these comments, whilst disappointing to the local affiliates of RockStar, will not affect sales of GTA IV with sources close to TakeTwo indicating the game would eclipse Halo 3’s US$300 million effort and generate US$400 million in first week revenues . Analysts – who get paid for all this predictive type analysis – have been boosting the hype for GTA IV. Ben Schachter from UBS is basing his success forecast purely on console attachment rate. That is, what percentage of console (Xbox 360 and PS3) owners will purchase the game? Based on this, an attach rate rising to 30% means 7-8million units sold generating a healthy US$480 million return to TakeTwo. Surely predications such as this will make the proposed take over of TakeTwo by Electronic Arts, both more difficult and yet more desirable for the electronic entertainment behemoth. |
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