Technology news and Jobs arrow Technology Industry arrow Yahoo!'s future: MicroNewshoo! or YahAOL!?
Yahoo!'s future: MicroNewshoo! or YahAOL!? E-mail
by Stephen Withers   
Friday, 11 April 2008
In related news, Yahoo! has made several announcements this week that seem to be intended to show the company is moving ahead in the face of Microsoft's acquisition attempt.

• Yahoo will begin a limited test of Google's AdSense for Search service. The two-week trial will see AdSense ads appearing alongside the results of up to three percent of Yahoo! searches originating in the US. Microsoft general counsel Brad Smith responded "“Any definitive agreement between Yahoo! and Google would consolidate over 90 percent of the search advertising market in Google’s hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo!"

• The Flickr photo-sharing site now allows paying customers to share video clips as well as stills. Clips can be up to 90 seconds long and must be no larger that 150M.

• Yahoo! has a definitive agreement to acquire Tensa's IndexTools web analytics business and technology. The acquisition is expected to be completed by June 2008.

• Major League Baseball's MLB.TV coverage will be available live or on-demand via Yahoo! Sports for the next three years. The deal covers 11 countries, including the United States, Canada, Mexico, the UK, the Philippines and Germany. The second and third years of the agreement will see Yahoo! take sole responsibility for selling video advertising on MLB.TV.

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