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Fuzzy Logic Watch out, Joost: Adobe’s Media Player “amps” up the ante!
Fuzzy Logic Watch out, Joost: Adobe’s Media Player “amps” up the ante! | Watch out, Joost: Adobe’s Media Player “amps” up the ante! |
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| by Alex Zaharov-Reutt | |
| Friday, 11 April 2008 | |
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Page 2 of 3 Some of the initial content available on Adobe Media Player includes: CSI: New York, CSI: Miami, Big Brother, Star Trek, Melrose Place, Hawaii Five-O, The Twilight Zone and MacGyver from CBS; clips from The Hills, MTV News and Yo! MTV Raps from MTV Networks; select shows on HGTV, Food Network, DIY Network and Fine Living Network from Scripps Networks. Featured Whitepaper
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Melissa Webster, vice president, IDC Content and Digital Media Technologies said that: “As the Internet has matured and video has become more and more popular, content owners are looking for new ways to connect with their audiences, both online and offline. Audiences want a great playback experience, including streamed or downloaded high-quality video. At the same time, content owners need to protect and monetize their content via premium services or advertising. This is the opportunity that Adobe is addressing with Adobe Media Player.” We downloaded the Media Player and started watch episodes of CSI: NY and the original series of Star Trek. Although video quality wasn’t totally smooth in full screen, my computer probably needs a reboot. In a large video size and the standard, smaller video size, video was very smooth, although there were occasional minor jitters, but this is still a version 1.0 app – no doubt everything will improve as time goes by, the app has only just launched, after all. Still, it was great to watch some well known shows and see plenty of others available – and to be able to watch them in Australia, at that. Usually this kind of high quality content is simply not available to watch online, There was an ad preceding the shows I watched, and then there appears to be about four ads per show, spaced out evenly, which wasn’t a big concern. I’ve always said that TV advertising on the Internet should work the same way it does on TV – just stick a regular ad in and let us watch. There was only one ad – not several – in the break, which is a refreshing change from the onslaught of ads in today’s TV shows, but this could easily change in the future. Adobe says that it’s also offering new revenue models for content and media publishers, as its player “provides content owners and media publishers with new ways to distribute, measure and build businesses around video content”. Please read onto page 3. |
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