TAG | Denmark signs deal to implement Israel’s electric car project |
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| by Alex Zaharov-Reutt | |
| Friday, 28 March 2008 | |
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Page 3 of 3 The press release notes that: “Through the Project Better Place and Renault-Nissan Alliance partnership announced last January, Renault will provide Better Place Denmark with the electric vehicles, thus achieving the objective of zero emissions while at the same time offering driving performances similar to a gasoline engine.” According to the Project Better Place FAQ, the subscription-based model works in a similar manner to the way cellular phone companies, with Project Better Place set to offer consumers “several subscription-based ownership models.” The FAQ explains: “Through these subscription models, vehicle owners will be linked into a nationwide network of charge spots and exchange stations. When a consumer parks his or her car, the network synchronizes the car with the smart electric grid to recharge the battery. When a driver travels long-distance, he or she can swap batteries at an exchange station to get a fully charged battery, similar to how we now stop to fill our gas tanks today.” On the topic of multiple car models, the FAQ notes: “To match multiple customer segments, Project Better Place will offer several car models and subscription pricing packages that will reduce total cost of ownership and subsidize the car as part of this package.” In answer to a question on “where and when will Project Better Place implement this electric vehicle infrastructure”, Project Better Place says that it “plans to begin the test phase of the new infrastructure using high-consumption professional consumers, such as taxis or delivery vehicles, rolling out the deployment country by country, metropolitan by metropolitan.” The FAQ concludes the answer, saying: “We expect the first wave within the pilot countries to begin in early 2008, broadening to a few 1000 cars by 2009 with the expectation that we will be able to put approximately 10,000 cars on the system per month in 2010 for a total of approximately 100,000 cars on the system in each pilot site by the end of 2010.” As the push to go 'green' with EVs and renewable energy gathers pace, Project Better Place is clearly proving that it's getting ever easier to be green, to make money from it and to deliver technology to consumers that equals - and betters - what we already have today based on fossil fuel technology. Hooray!
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