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Information Technology News Statistics feature turns YouTube into a giant focus group
Information Technology News Statistics feature turns YouTube into a giant focus group | Statistics feature turns YouTube into a giant focus group |
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| by Stuart Corner | |
| Friday, 28 March 2008 | |
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According to Chan, "Insight turns YouTube into one of the world's largest focus groups...Insight gives the creators an inside look into the viewing trends of their videos on YouTube, and helps them to increase views and become more popular. Partners can evaluate metrics to better serve and understand their audiences, as well as increase ad revenue. And advertisers can study their metrics and successes to tailor their marketing - both on and off the site- and reach the right viewers." Account holders can find details of currently available metrics by clicking under the "about this video" button under my account > videos, favourites, playlists > manage my videos.
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