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VIRTUALISATION Next up on Telstra’s Next G – the Olympic Games, live
VIRTUALISATION Next up on Telstra’s Next G – the Olympic Games, live | Next up on Telstra’s Next G – the Olympic Games, live |
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| by Alex Zaharov-Reutt | |
| Thursday, 27 March 2008 | |
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Telstra have now ensured that its Next G customers don’t even need to go anywhere to catch some of the upcoming Olympic action by signing a deal that will see the Olympics broadcast to Next G phones, and not just selected snippets either, but live coverage. The Seven Media Group, which owns the free-to-air Channel 7 in Australia, is a long time Olympic broadcast partner of the International Olympic Committee, and now have three additional partners to assist in the rebroadcasting of the Olympic Games - SBS, the part-owned Yahoo!7 portal and now Telstra. BigPond Group Managing Director, Mr Justin Milne, said that: "BigPond is delighted to be at the cutting edge with live Olympics coverage. BigPond Sport's Next G mobile coverage will let you cheer on the Aussies from the bus stop, in a cab, while you are shopping or having lunch in the park.” Milne continued that: "Telstra's Next G™ network is Australia's largest and fastest national mobile network and it covers 99 per cent of the Australian population. This multi-million dollar deal with the Seven Network and Yahoo!7 will mean more Australians have access to live Games coverage." Seven Media Group CEO, Mr David Leckie said: "We are pleased to be working closely with BigPond to ensure even more Australians have access to our coverage of the Beijing Olympics." Leckie continued that: "Our Beijing coverage is our biggest undertaking since the Sydney 2000 Games and having it streamed on Telstra Next G mobiles adds an entirely new dimension. Now Australians can watch the Olympics on multiple platforms - on television on Seven and SBS, online on Yahoo!7 and on mobiles on Telstra's Next G network.” The Australian IT has reported the deal is worth AUD $9m, with Telstra and the Seven Media Group to share in subscription revenue, with Telstra unable to sell any additional advertising as the live video feed will effectively be a rebroadcast of the Channel 7 free-to-air broadcast. Please read onto page 2, where we share our thoughts on how much the service should cost. |
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