Markinson CEO, Ian Whiting, explained that ITP provides additional benefits to customers using the document automation application within Momentum Pro.

“Our clients are major players in the import, wholesale and distribution sectors and have diverse requirements when it comes to producing supply chain documents like picking and packing slips, invoices, and credit notes, as well as a wide range of marketing and support documents,” he explained. “By integrating Aia’s ITP solution with Momentum Pro, we give our clients much greater flexibility and agility to create and tailor documents for specific clients, not only on paper, but also on fax and email.”

Markinson spent almost 12 months evaluating a wide range of products, including a detailed proof of concept, before deciding on Aia’s ITP platform. “ITP is easy to use, fully compatible with all the standard drivers, and enables us to empower our users by dramatically reducing the time and effort required to manage and change content. The fact that we could deal directly with the vendor was also critical.”

Mr Whiting said he was also impressed with the responsiveness and professionalism demonstrated by Aia Software during the sales process. “We spent a lot of time talking with their solution architects and are very comfortable with its commitment to us as a customer. In all our dealings, Aia was highly proactive and worked with us in a very collaborative way. They clearly recognise that our success is their success,” he said.

John Kara, Aia Software’s Managing Director of Australia, said the Markinson contract is a significant win for the company since it acknowledges ITP’s superior functionality and usability. “Considering the time and resources Markinson invested in this decision, we see this as a strong endorsement of our technology and are excited about its potential to open doors to a wide range of customers in the wholesale distribution market,” he concluded.

ENDS

About Aia Software

Aia Software is a leading global provider of document and forms solutions. The ITP™ Document Platform enables business users to compose high quality, personalised, business-critical documents. Over 800 organisations worldwide already use ITP as an integrated solution to automate the production of standard documents in high volume, compose sophisticated bespoke correspondence from pre-defined paragraphs, or to dynamically complete Web forms. ITP can be quickly and seamlessly integrated with customers' existing application and technical platforms. Aia Software has offices in Australia, Belgium, Germany, the Netherlands, North America, Switzerland and the UK. www.aia-itp.com

About Markinson Business Solutions

Markinson Business Solutions is a privately owned Australian IT company that provides leading edge business software solutions and services for supply chain industries in Australia, New Zealand and the Asia-Pacific region.

Markinson’s products include MomentumPro™, a fully featured Enterprise Management System specifically designed to meet the demanding needs of mid-market supply-chain and distribution companies, and Shopkeeper™, a highly scaleable retail management point of sale and front office system. www.markinson.com.au

For further information please contact:

John Kara Aia Software 03 9534 6925

Shuna Boyd BoydPR 02 9418 8100