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Fuzzy Logic Sony charges, then retracts, a US $50 fee to deliver a ‘clean’ PC
Fuzzy Logic Sony charges, then retracts, a US $50 fee to deliver a ‘clean’ PC | Sony charges, then retracts, a US $50 fee to deliver a ‘clean’ PC |
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| by Alex Zaharov-Reutt | |
| Sunday, 23 March 2008 | |
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Page 1 of 2 After a world of online outrage, Sony did the unthinkable – they moved in stunning record time to issue a statement that, from now onwards, they would no longer charge this additional fee to deliver users a computer with little more than Windows Vista and the software contained within. The wording of Sony’s ‘Fresh Start’ option, which was charged at $49.95, was as follows: “Opt for a Fresh Start and your VAIO PC will undergo a system optimization service where specific VAIO applications, trial software and games are removed from your unit prior to shipment. Fresh Start safely scrubs your PC to free up valuable hard drive space and conserve memory and processing power while maximizing overall system performance right from the start.” What many have noted is that this option is only available when a Sony notebook buyer chooses the US $100 expensive ‘Vista Business’ option, rather than the Windows Vista Home Premium option, which still doesn’t come with the ‘Fresh Start’ option. So, why do PC companies offer third party software? It’s a practice that has been happening for years across all the major brand names, and in the early, pre-Internet days, was a way for a computer to come pre-loaded with some games, some educational software, some utilities and basically some things for the user to play with, without needing to race off to immediately buy some additional software. It’s a bit like buying a DVD player and getting some free movies, giving you something to watch right away. Computer companies did this because they could charge those software companies a fee for including their software on every PC they made. It gave computer manufacturers an additional revenue stream, over and above that made from simply selling the PC to a consumer, either letting that company charge consumers less for each computer, or to simply book a higher profit. Sony obviously decided to charge extra money because it would make up for the lost revenue stream from not being able to include third party software, as well as making up for the fact that a bit of extra work would need to be done in the factory to ensure the PC came with Windows only, rather than all that third party software, which some have called 'crapware'. As the Internet became more popular, and the need for a decent firewall, anti-virus and other Internet protection software became ever more critical, PC manufacturers started pre-loading Norton Internet Security or McAfee Internet Security onto PCs. While these Internet security packages initially only came with a 3 month license, I know that McAfee have been offering users a 15 month subscription on (at least some) Dell computers, actually delivering the end-user a valuable piece of additional software they don’t have to worry about for more than a year. So, what should computer manufacturers be doing? Please read onto page 2. |
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