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Technology news and Jobs 
Fuzzy Logic Adobe iPhone Flash – only if Adobe gives Apple some flashy cash?
Fuzzy Logic Adobe iPhone Flash – only if Adobe gives Apple some flashy cash? | Adobe iPhone Flash – only if Adobe gives Apple some flashy cash? |
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| by Alex Zaharov-Reutt | |
| Thursday, 20 March 2008 | |
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Page 2 of 2 Adobe President and CEO, Shantanu Narayen, was asked a series of questions by analysts after the call-in earnings call event. Narayen is quoted as responding that: “Well, you really believe that Flash is synonymous with the internet and frankly, anybody who wants to browse the web and experience the web's glory really needs Flash support. We were very excited about the announcement from Windows Mobile, adoption of Flash on their devices and the fact that we've shipped 0.5 billion devices now, non-PC devices.” Nareyen continued saying: “So we are also committed to bringing the Flash experience to the iPhone and we will work with Apple. We've evaluated the SDK, we can now start to develop the Flash player ourselves and we think it benefits our joint customers. So we want to work with Apple to bring that capability to the device.” Well just because the President and CEO of Adobe says they’re working on it, there’s no guarantee it will actually happen. Personally, I’d love to see Flash on the iPhone, but even on my desktop computer, Flash content can sometimes slow down, depending on the number of windows and Internet tabs you have open also displaying Flash content. Now imagine your iPhone with all that Flash content, and how much it would theoretically slow down. Apple and Adobe have fought previously, and continue to do so now, especially in the area of digital imaging, where Adobe’s Lightroom and Apple’s Aperture fight it out for essentially the very same customers, while competing in digital video editing, too. If Adobe plans to work with Apple on truly creating a Flash environment, Adobe might find themselves being more generous to Apple than they would otherwise like – perhaps they might even have to pay Apple for the privilege. So, while the battle to get native Flash content onto the iPhone is not over yet, Adobe will need to pull off a miraculously usable, fast native Flash player to the iPhone and iPod Touch for Apple to permit Adobe to legally distribute their flashy wares over the wireless App.Store all iPhone 2.0 software/firmware phones will feature. Otherwise, in its first incarnation at least, Flash for the iPhone seems destined to join Java for the iPhone in the ‘not going to happen section of the ledger’, at least in the first wave of third party apps. If Adobe is willing to pay enough money to Apple, and/or develop the missing “solution in the middle” Flash software perfectly designed to keep Steve Jobs happy, it could happen much faster, but for now, Flash on the iPhone just all talk – we'll just have to wait and see whether Steve Jobs approves Flash for the iPhone, or rejects it, first!
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