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Telecommunications Cisco tantalises with mystery chip and mystery event
Telecommunications Cisco tantalises with mystery chip and mystery event | Cisco tantalises with mystery chip and mystery event |
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| by Stuart Corner | |
| Tuesday, 26 February 2008 | |
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Page 2 of 2 Cisco's reticence about applications for the new device, or even its commercialisation status have fuelled speculation that it will provide the enabling technology for some major new networking initiative to be announced by Cisco on 4 March in a global online event for which anyone can register and participate at which Cisco promises to "unveil an important new breakthrough innovation that will make "life on the network will be better for everyone." Featured Whitepaper
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For the normally straight-laced Cisco the registration sight is uncharacteristically quirky and humorous. It features five characters: Easter Bunny, The Stork, Santa, Unicorn, and Cupid who each appear in short videos bemoaning the difficulties of adjusting their roles to the demands created by new networking technologies. As one blogger observed: "It kind of seems like Cisco is learning a little bit of showmanship from Steve Jobs over at Apple. Yes, this really feels like the hoopla conjured up by Apple before one of Steve Jobs' famous keynotes." Responding to speculation on another blog site, a Cisco PR person said: "Seriously, possibly biggest Cisco cross [service provider / enterprise] launch of the year, a real game-changer for the industry." |
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