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Telecommunications Soft At Home to give Microsoft Mediaroom a hard time
Telecommunications Soft At Home to give Microsoft Mediaroom a hard time | Soft At Home to give Microsoft Mediaroom a hard time |
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| by Stuart Corner | |
| Thursday, 21 February 2008 | |
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Page 2 of 2 Sagem claims to be the world number one for IP set-top boxes with about twenty roll-outs, and the number one in Europe for triple play residential gateways. . Orange claims to be the European market leader for broadband, serving over six million Liveboxes and over 1 million subscribers for its IPTV package. Featured Whitepaper
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Benefits claimed for the initiative are that it will: - enable operators to launch new innovative services more quickly, tailored more effectively to their differentiation requirements; - manufacturers will be able to reduce their development costs and increase their sales volumes, freeing up the full potential of the home networking market for their terminals and equipment. According to Soft at Home, "no players on their own have the key that will enable them to unlock the opportunities promised by home networking...[and] the stakes are massive." When Microsoft announced Mediaroom, it said: "With this latest release, Microsoft is renaming its IPTV platform Microsoft Mediaroom to better reflect the broader set of new connected entertainment experiences made possible today and the types of experiences anticipated in the future. In addition, the Microsoft Mediaroom name and identity are designed to be used by service providers as an ingredient brand to create a powerful competitive differentiator to support their consumer marketing activities." |
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