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Information Technology News PC gaming vendors unite to form alliance
Information Technology News PC gaming vendors unite to form alliance | PC gaming vendors unite to form alliance |
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| by Stan Beer | |
| Wednesday, 20 February 2008 | |
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While the big three games console platforms get much of the publicity in the games space, the PC gaming market is a multi-billion dollar industry with hundreds of millions of gamers worldwide which is expected to grow more than 80% over the next five years, according to PCGA. PCGA intends to focus on driving coordinated marketing and promotion of PC gaming, consistent and accurate reporting of PC gaming market sizing and research, and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements, anti-piracy, and more. “PCGA members believe that we are stronger and more effective together than any member company is alone, and that our shared vision and group effort will improve PC gaming worldwide,” said Randy Stude, director of the Gaming Program Office at Intel. “Industry forums have proven to foster competition and innovation among member companies and grow markets while improving user experiences.” “Microsoft is a strong believer in the PC as a platform for gaming, and the formation of PCGA is a major step forward for our industry and for PC gamers,” said Kevin Unangst, senior global director of Games for Windows at Microsoft. “Working together, we have an exponentially greater opportunity to propel the PC gaming experience to new heights.” “This collaboration will provide developers and publishers with a champion for consistent demographics, hardware adoption, and revenue measurement and reporting,” said David Cole, an analyst with DFC Intelligence. “An authoritative source of information on the PC as a gaming platform will serve as an invaluable catalyst for growing the market and improving the consumers’ PC gaming experience.” The newly formed consortium is open to any industry stakeholder interested in furthering the PCGA mission to advance the PC gaming platform worldwide.
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