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Technology news and Jobs arrow Radioactive IT arrow HD DVD dead, what now for the PS3?
HD DVD dead, what now for the PS3? E-mail
by Mike Bantick   
Wednesday, 20 February 2008
Now that the HD DVD high definition disc format is dead .  What effect will that have on the Sony Blu-ray equipped games machine?  According to analysts, an immediate 10 % sales boost.

What effect? Well it is pretty darn obvious really, for those in the market for a HD disc player, given there is only one format to choose, and given that the PS3 is a capable and reasonably priced Blu-ray player itself, there has to be a sales spike about to hit.

This is backed by industry analysts.  Wedbush Morgan analyst Michael Pachter believes there will be a short term boost flowing into a more longer term boom for the Sony PS3.

Talking to GamesIndustry.biz "Longer term, I think it's a huge boon for Sony, as most retail clerks will be instructed to push Blu-ray along with sales of HD monitors at holiday, so we should see a large increase in PS3 sales year-over-year at holiday," Pachter said.

In the same report Ed Barton and Richard Cooper from Screen Digest back up this view; "With the format war over, and the end of the consumer indecision resulting from it, video consumers are likely to purchase the PS3 as the most cost effective, future proof Blu-ray player," they said.

"In the longer term lower price, higher specification set-top Blu-ray players will take on the role as best entry level Blu-ray player but not within the next 12 months. This could result in a small but significant rise in the number of PS3s bought over the next 12 months as Blu-ray players."

I tend to agree with the analysts, but would like to add that I would not expect to see any further PS3 price cuts in the near future.  The PS3 now has a niche of its own, with no competitor, the Blu-ray drive gives it a demographic slice unto itself for the forseeable time frame.



 
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