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Technology news and Jobs 
Fuzzy Logic It's OFFICIAL: Toshiba kills HD DVD!
Fuzzy Logic It's OFFICIAL: Toshiba kills HD DVD! | It's OFFICIAL: Toshiba kills HD DVD! |
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| by Alex Zaharov-Reutt | |
| Tuesday, 19 February 2008 | |
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Page 1 of 3       
Toshiba has just issued a press release informing the world that they are announcing the “discontinuation of HD DVD businesses” while the “company remains focused on championing consumer access to high definition content”. The announcement comes from Toshiba Australia Pty. Ltd., although the same announcement is surely being made by Toshiba’s various company headquarters around the world as we speak. Toshiba Australia says that their parent company, the Toshiba Corporation, has “undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players”. In reference to the actions of Warner, Best Buy, Netflix, Wal-Mart and others, Toshiba says that “this decision has been made following recent major changes in the market”, however in an attempt to allay the fears of HD DVD owning customers worried they will no longer receive service should their player fail, Toshiba says they will “continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products”. Toshiba notes that “HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress”. Atsutoshi Nishida, President and CEO of Toshiba Corporation, said that; “We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop". What did Nishida say next? What does Toshiba say this means for HD DVD owners who have any future service issues with their players? What does Toshiba say about the impact this will have on their business, and more? What does Toshiba have to say to retailers still receiving HD DVD stock into their stores - and what of Toshiba's relationships with a range of movie studios and IT companies? Please read onto page 2! |
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