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Fuzzy Logic Are Mac users snobs? “The Street” thinks so
Fuzzy Logic Are Mac users snobs? “The Street” thinks so | Are Mac users snobs? “The Street” thinks so |
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| by Alex Zaharov-Reutt | |
| Monday, 18 February 2008 | |
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Page 1 of 2 Taken from research conducted by Internet advertising research firm Mindset Media, Insanely Great Mac says that the research “found Mac users to be more liberal, less modest and more assured of their own superiority”. Mac users strong enough to watch The Street’s video clip without getting so offended they’ll smash their screen will discover the 2 minute and 18 second video says the following: Mac users “self centred, arrogant, conceited”. Out of the Mindset Media study of 7500 Mac and PC users, “Mac users do really think they are superior”. They think they are “self important, extraordinary and more intellectually curious”. But The Street doesn’t stop there. Apparently Mac users “rack in the credit card bills buying at least 5 new pairs of sneakers in the past year”. Those surveyed with “open personality” said they were 60% more likely to buy a Mac than a PC. It goes on. Mac users apparently “buy organic food regularly”, and are more likely to buy “teeth whitening products”. Like Steve Jobs, the video says, Mac users “feel they are perfectionists”. So, what else does the video say about Mac users? Please read onto page 2. |
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