Technology news and Jobs arrow VIRTUALISATION arrow Telstra starts new retail accreditation program for Next G
Telstra starts new retail accreditation program for Next G E-mail
by Alex Zaharov-Reutt   
Monday, 18 February 2008
Wanting to make the CDMA migration to Next G mobile handsets as smooth as possible for its customers around Australia, Telstra has commenced a new “retail accreditation program” to ensure Telstra store staff are giving the right advice and information to customers, letting consumers test drive handsets in store or on their (rural and regional) properties through Telstra’s “Coverage Advocate” program. 

Well, it almost seems like a response to my recent story on “Misadventures in a Telstra retail store”, where I was trying to help a friend, already a Telstra customer, upgrade to a new Next G HTC Touch Dual 850 handset but was stymied by the lack of an actual working demonstration model and a sales representative seemingly unschooled in basic manners.

But it’s clearly not a specific response to that, and just lucky timing, for Telstra have been working on the CDMA migration program to move their CDMA customer base to Telstra’s Next G network for more than two years, and on dramatically improving their customer advice and relations since the closure of the CDMA network was temporarily delayed.
 
Telstra was blocked by the new Australian Federal Minister for Communications, Senator Stephen Conroy, from switching off their CDMA network as planned on January 28, 2008 due to concerns that some customers were still experiencing coverage issues on the Next G network compared with the soon-to-be-defunct CDMA network.

Telstra was directed by the Minister to keep the CDMA network on until at least April 28, 2008, to give remaining CDMA customers additional time to make the transition and solve any remaining coverage issues, both at their end, and at Telstra’s end with the Next G network itself.

Given Telstra’s keenness to switch the CDMA network off, we can be certain that they wants to pass whatever further test(s) the Minister has between now and April 28 so the network can indeed be closed by the new April 28 timeframe, and to not have the timeline extended any further.

So, given this delay, it comes as no surprise that Telstra now wants to ensure their customers get the right advice, the right handset and the right additional antennas and other accessories for the best Next G reception possible, although it must be said that a greater emphasis should have been placed on this a year ago, to have avoided these problems in the first place.

That said, Telstra’s Next G network is the largest and fastest of its type anywhere in the world, and so it’s also unsurprising that there were teething problems initially.

Since Next G’s launch, it has been enhanced and extended significantly, hundreds of kilometres larger than the coverage area of the CDMA network, so much so that Telstra has a number of examples of previous CDMA customers in rural and regional now experiencing vastly superior coverage and mobile services on Next G – and that is certainly a good thing, giving those customers the best mobile service they have ever experienced, and further in this article we will go into more detail on the customers that are now happy with Next G.

So, what does Telstra’s new ‘retail accreditation program’ promise customers wanting to ensure their level of Next G coverage is at least equal to and hopefully superior than their previous GSM and/or CDMA coverage, and who are those happy new Next G customers that Telstra is talking about? Please read onto page 2.



 
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