Cornered!
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.

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Technology news and Jobs arrow Cornered! arrow They know what you like and they know where you are. It's an ad man's dream!
They know what you like and they know where you are. It's an ad man's dream! PDF E-mail
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by Stuart Corner   
Monday, 18 February 2008
Now, I might be drawing a bit of a long bow here, but today, February 18, Australia's Financial Review newspaper reported that Telstra had shelved a deal with ad agency Publicis Mojo to create a joint venture that would deliver advertiser-funded content to Telstra's eight million mobile customers.

Instead, the paper said, Telstra had set up partnership deals between various ad agencies and its own digital advertising business, MediaSmart. It named the first of these deals as being with Mobile Alliance a mobile phone marketing group set up by some of the giant London based WPP Group's Australian companies.

Now it just so happens that Ogilvy Worldwide is also part of the WPP Group...

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