Norton Online Living Report: scary stats for parents; social networking strong

by Alex Zaharov-Reutt

Saturday, 16 February 2008

Page 3 of 5 As explained on the previous page, Symantec’s NOLR report provides details on Internet use in a number of areas, including communication, socialising, living, informing, buying, banking, exploring and protecting. Taken directly from Symantec’s summary of key findings, here are the details. Communicating: - Australian adults are more confident about emailing than any other country in the world (96 percent) - Email has usurped telephone as the major source of communication - Most online adults (except in the U.S. and Japan) spend at least 1 hour per month sending text messages from their mobile phones - Nearly 1 in 5 adults in the world spend time on their personal blog - In China, nearly 87 percent of users have a personal blog, however in Australia only 17 percent have a blog Socialising: - 54 percent of Australian adults surveyed had made friends online. Of those users 65 percent have translated these online friendships to their offline world - 40-60 percent of online adults globally prefer their online friendships the same amount or more than their offline friendships - 47 percent of Australian adults and 54 percent of Australian children use social networking sites - 10-25 percent of online adults globally feel comfortable socialising with strangers online. In Australia this figure jumps to 29 percent - 30-40 percent of online children globally have made friends online. - In Australia the results are slightly higher at 44 percent - Approximately 88 percent of online children in China and 74 percent of online children in Brazil have made friends online Living: - Online gaming has become enormously popular, with 71 percent of online adults and 95 percent of online children in Australia playing games - Globally, the numbers grow for online gaming for both children and adults with 94 percent of online adults and 99 percent of online children in China play online games - 57 percent of online adults and 73 percent of online children users in Australia download music - China and Brazil leads the world in downloading music (China has 97 percent adults and 98 percent children users, while Brazil has 88 percent adult and 89 percent children users) - 62 percent of online adults in Australia and 50 percent of online children in Australia follow sports online - 60 percent of online adult users in Australia and 75 percent of online children in Australia visit video sharing websites Please read onto page 4. << First page <   1 2 3 4 5 Next page > Last page - Post your comment >>

 

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