iSuppli thinks PS3 will be the ultimate winner – by 2011

by Alex Zaharov-Reutt

Friday, 15 February 2008

Page 1 of 4 ! Putting the PS3 in top spot by 2011, iSuppli says the Wii will be number two , with the Xbox 360 in the third spot – but 4 years is a long time in the videogame business and just because iSuppli predicts it doesn’t mean it will come true. Respected analyst firm iSuppli has come out with their latest predictions for the shape over the video games industry over the next few years, with predictions that Microsoft will continued losing its original next-gen lead to end up in the number three spot after spending the first years of the next-gen era as the top dog. But honestly, who truly knows today just how advanced the ‘next-next-gen’ consoles will be by 2011, especially in an age where much higher resolution HDTVs of the future will make today’s models look like crude representations of reality, 3D will be the norm, computer processing power will vastly increase and researchers invent new forms of interaction? Still, we can only predict based on what’s happened in the past, what we know now and what we reasonably think will happen in the future, while always allowing for those wildcard ‘expect the unexpected’ events to happen, so iSuppli’s highly educated guesses must be making the world’s three console makers to sit up and wonder just how they can steer the future in their own direction. iSuppli predicts that during 2008, the Wii will see a total installed base of 30.2 million units, up from 18 million in 2007. They say this will mark the first time the Wii will be in the lead, ahead of the Xbox 360 and the PS3, something that is truly remarkable for a games console oft-derided as little more than an upgraded GameCube 64 and given little chance by some before it launched at took the world by surprise with its casual gaming prowess. iSuppli thinks that Microsoft will enjoy a userbase of 25.7 million units in 2008, and while there is no figure for the PS3 in the 2008 timeframe, their ‘Figure 1’ graph shows the PS3 firmly in third spot this year. Pam Tufegdzic, research analyst for multimedia content and services at iSuppli, said that: “The Wii’s performance illustrates the success of Nintendo’s strategy of targeting casual users with an inexpensive console and entertaining titles, rather than addressing hard-core gamers by offering highly sophisticated and spectacular titles and systems.” Tufegdzic continued, saying that: “In this stage of the new-generation video game console market, consumers are showing they’d rather be entertained and pay less for their consoles than shell out more for the latest and greatest technology.” So, just how important is the casual gamer to Nintendo’s current and predicted future success – and what are the predicted figures for each console in 2011? Please read onto page 2. << First page <   1 2 3 4 Next page > Last page - Post your comment >>

 

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