Technology news and Jobs 
Telecommunications T-Mobile goes Yahoo and shafts Google
Telecommunications T-Mobile goes Yahoo and shafts Google | T-Mobile goes Yahoo and shafts Google |
|
| by Stan Beer | |
| Wednesday, 13 February 2008 | |
|
Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
T-Mobile's Christopher Schläffer stated that, "We're moving away from the web to something new. We're going to push the answers to the screen, [from a] federation of content sources including content from the device portal, local search, and people and community search." Marco Boerries of Yahoo's Connected Life unit is reported to have added "We're integrated at the operator level, so we understand location, and depending on the keyword and context, we can prepare just the right result. It's search designed with the mobile web in mind." John Delaney, analyst at UK-based firm Ovum believes that the slightly troubled Yahoo can take some consolation from having knocked Google off its T-Mobile Web n Walk home page. "Combined with its deal to sell advertising space for T-Mobile, today's annoncement will be an important boost to Yahoo's position as the operators' friend in the hazardous world of the mobile internet," Delaney stated. "It's important not to overlook the fact, though, that the Yahoo deal marks an important shift in T-Mobile's approach to its mobile internet service. |
| < Next story in category | Previous story in the category > |
|---|
