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Sony Walkman is dead – long live the Sony Ericsson walkman phone! E-mail
by Alex Zaharov-Reutt   
Wednesday, 13 February 2008
While there will always be a place for the music player that does little more than play music, the SE W980 Walkman Phone is a great example of how converged devices are becoming so sophisticated they truly CAN be jacks of all trades, and masters of them all, too.

Among the many phones that Sony Ericsson have previewed at the 3GSM World Congress in Barcelona, one that will be of particular interest to anyone wanting a top-notch music player and phone-in-one is the new Sony Ericsson W980 Walkman phone.

What Sony Ericsson (SE) have done is to boost the audio capabilities of the phone, promising a music and audio experience far above that of the stock standard mp3 player.

Ben Padley, Head of Music Marketing, at Sony Ericsson, said that: “The W980 Walkman phone really sets a new standard for music on your phone. We wanted to design a leading music player that we could combine with a feature-packed phone, all the while pioneering an audio experience that always left you wanting more. The W980 will surpass all expectations.”

Unlike most other music phones, SE have also ensured that the music experience is truly easy to access, with a system they’ve named ‘Walkman on Top’.

SE say that this feature gives you “the full functionality of a Walkman player without even having to open your phone. The entire Walkman player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless”.

But of course, that’s not all. As you’d expect from any decent music phone these days, it comes with 8GB of internal storage, which SE says when used with eAAC+ encoded files lets you store up to 8000 songs.

Given the eAAC+ codec’s ability to create very small files, some music aficionados would say that this strips out all of the warmth of the music, the frequencies that the human ear supposedly cannot hear, so the fact that SE have put in audio enhancing technologies is important, as it will make these highly compressed files sound a lot better than they otherwise would.

Is 8000 songs a reality, even with eAAC+? Please read onto page 2 for plenty more...



 
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