Technology news and Jobs arrow Telecommunications arrow Yahoo! aims to rule mobile messaging
Yahoo! aims to rule mobile messaging E-mail
by Stuart Corner   
Wednesday, 13 February 2008
Yahoo! has expanded on its Yahoo! oneSearch mobile search portal with Yahoo! oneConnect, an attempt to make Yahoo! the first port of call for mobile messaging by users the world over. Yahoo! claims to be "reinventing mobile communications": a sign of desperation in the face of the impending Microsoft takeover, perhaps?
With Yahoo! oneConnect, Yahoo! aims to become every mobile user's first port of call for all mobile messaging in the same way as Yahoo! oneSearch aimed to be their primary port of call for mobile searching.

Yahoo! oneSearch is billed as "a search experience specifically designed for the mobile phone that delivers relevant results and instant answers in a user-friendly interface, removing the need for consumers to navigate through a sea of PC Web links." In the year since its launch, Yahoo! has announced partnership agreements with around 30 mobile operators who between them have more than 600 million mobile subscribers. Yahoo! has given no indication of actual uptake by end users. It has however, just announced an agreement with T-Mobile International that, it says, "sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers in their 11 European markets beginning at the end of March 2008."

Now, Yahoo! oneConnect has been unveiled at the Mobile World Congress in Barcelona. It is expected to become available on Yahoo! Go 3.0 and Yahoo!'s new mobile home page in Q2 2008. It will, according to Yahoo!, be "the first mobile product with an open architecture that aggregates communications tools – email, instant messaging, text messaging and social networks – for a new level of convenience in mobile communications." Yahoo! says it expects Yahoo! oneConnect to become available across hundreds of devices and mobile browsers around the world.

 
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