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The last hope for HD DVD E-mail
by Stan Beer   
Tuesday, 12 February 2008
The news that US-based online DVD rental service Netflix and leading US consumer electronics retailer Best Buy have both openly declared their support for the Blu-ray HD video format comes as yet another body blow to the HD DVD cause. However, recent sales figures show that HD DVD player sales staged a comeback toward the end of January after Toshiba slashed prices. Can the HD DVD camp possibly save the day by offering HD DVD players at DVD player prices?

With just two studios still releasing movies in HD DVD, most pundits predict that it's only a matter of time before the Toshiba led consortium throws in the towel.

However, the fact is all studios release movies in DVD which is still by a country mile the biggest selling format. Both Blu-ray and HD DVD players are capable of playing DVD disks and in fact the new generation players significantly upscale the quality of DVD to near high definition.

Where HD DVD still has some skin in the game is the low price of its players. Since Toshiba dramatically slashed the prices of its players a couple of weeks ago, HD DVD players selling near US$100 are now cheap enough to be considered an alternative to ordinary DVD players whereas Blu-ray players are not.

Many consumers are still at the stage where they could care less whether a particular movie has been released on Blu-ray or HD DVD, so long as it's available on DVD. Many consumers have a sizeable collection of DVD movies and TV series. Knowing that they can significantly improve the quality of these simply by spending around $100 to $150 on a new HD DVD player could be a temptation.

Toshiba in its last ditch price slash is hoping that enough consumers will be tempted to buy HD DVD players to force studios and retailers to reconsider dropping the format. So does a recent spike in HD DVD player sales which, according to NPD Group, saw HD DVD hardware bounce back to 35% market share in the second last week of January, signify a renaissance for the format?



 
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