For Loop Mobile’s CEO and Managing Director, Martin Hoffman the introduction of the MOKO mobile community to India is well timed.

“Currently India enjoys one of the world’s lowest tariff structures for mobile phone ownership and it is experiencing extremely rapid take up rates for new handsets – up to five million handsets per month are being sold. In conjunction with this, mobile applications such as music are driving growth rates in value added services to around the 20% mark annually. With the launch of 3G services later this year, we are excited about our prospects with our new joint venture partners,” he said.

The MOKO mobile community will be customised for the Indian market for fully integrated mobile and online capabilities.

“MOKO is different to other social networking communities. It has been specifically designed for the mobile handset and its 2007 additions such as private messaging for images or video and MOKO Music mean that if you have access to a mobile plus MOKO you can create and communicate from your handset. You don’t actually need a PC to manage your profile and content. This is perfect for a nation enjoying continued rapid growth in the mobile sector,” Hoffman outlined.

Radical SoftNet and Loop are now developing marketing and distribution plans for the launch of the MOKO mobile community.

Radical SoftNet is part of the Telemart Communications group of companies which is the exclusive distributor of Samsung handsets throughout India. It operates a network of 26 office and logistics distribution centres throughout the country servicing over 40,000 retail channel partners. It is chaired by Mr Ashoek Gupta, the national president of the Indian Cellular Association. Radical SoftNet provides mobile content and business services with its own Tier 1 Data Centre and 24 hour call centre.\.

India today has more than 217 million mobile subscribers, including both GSM and CDMA, as at 31 October 2007 according to the telecommunications regulator Telecom Regulatory Authority of India. Handset shipments are experiencing year-on-year growth at rates of 32.4% and shipments for 2007 were expected to reach 80 million. (IDC India Quarterly Mobile Handsets Tracker Q1 2007).

Loop was the winner of the 2007 Best User Generated / Social Networking Service “MEFFY” international award by the Mobile Entertainment Forum for MOKO. MOKO mobile community was also the winner of the 2008 National Association of Television Program Executives’ (NATPE) Mobile++ Top 12 Awards for excellence in the mobile content marketplace.