Technology news and Jobs 
Fuzzy Logic Polaroid photography fades to black
Fuzzy Logic Polaroid photography fades to black | Polaroid photography fades to black |
|
| by Alex Zaharov-Reutt | |
| Sunday, 10 February 2008 | |
|
Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
A revolution when first invented, allowing photographs to be developed within minutes of their being taken, the Polaroid camera was one of THE gadgets of the 20th century. Founded in the 1930s by Edwin Land as a company that made polarising sunglasses, the first Polaroid camera was launched in 1948, but it was the SX-70 model camera that took the world by storm when it was launched in the 1970s. Baby boomers would most fondly remember the Polaroid camera, with PC World compiling an article complete with Youtube-sourced TV ads from the 70s, 80s and 90s showing how easy the camera was to use, and just how quickly photographs would develop, although naturally the ads showed photos developing far faster than in real life, which in real time was reduced to around 90 seconds. Aficionados talk of ‘peeling’ the back of earlier Polaroid photos and feeling the tingling, burning sensation of the developing chemicals, but later models eliminated the peeling process, ejecting a photo that developed before your eyes, slowly gaining more colour until the photo was completely ready. Still, this isn’t the first time Polaroid has gone out of business. Back in 2001, Polaroid went bankrupt thanks to missing out on the digital photography revolution, and was purchased by US based Petters Group for hundreds of millions of dollars, keeping the factories open and continuing the production of cameras and film. Now those film producing factories in Massachusetts, Mexico and the Netherlands will close, with hundreds of employees set to lose their jobs. Please read onto page 2 to see what 'developments' Polaroid has in store for us next, for they plan on being around for several decades more despite the death of their once popular photo format. |
| < Next story in category | Previous story in the category > |
|---|
