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Fuzzy Logic AOL comes back to Australia – as a web site
Fuzzy Logic AOL comes back to Australia – as a web site | AOL comes back to Australia – as a web site |
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| by Alex Zaharov-Reutt | |
| Thursday, 07 February 2008 | |
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AOL say they are a “leading provider of Web services with 237 million unique visitors worldwide”, with the local launch part of their “global strategy to have a presence in 30 countries by the end of 2008”, growing from four portals around the world in 2007 to 17 portals with this launch today. Maneesh Dhir, Executive Vice-President, AOL International said that: “AOL's global expansion is gathering momentum with our launch in this key market. The Australian online market has seen rapid growth and will continue to do so as broadband uptake increases. With our strong product offering and backed by our partners, all of whom are leaders in their field, AOL is set to make a difference in the Australian online experience.” Dhir added: “As a global Web-based, advertising supported company, AOL is focused on products and programming leadership, and with our prior experience in the Australian market, we believe we have a strong framework which will form the core of our content-rich offering to consumers and advertisers.” AOL has a global association with HP in 30 countries and is now extending this partnership to Australia. Through this partnership, AOL offers co-branded, localised versions of its portal, toolbar and search on HP desktops and notebook PCs sold worldwide. Just how successful AOL will be with their new portal, given people’s propensity to not want to change from the sites they use everyday, is clearly yet to be seen, but given AOL’s ongoing popularity as a portal in the US, and their name recognition even in the Australian market, the re-emergence of AOL in Australia is a very interesting development, especially given the possibility that Microsoft and Yahoo could soon be the one company. So, what specific features does the new AOL website offer? Please read onto page 2. |
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