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VIRTUALISATION
Apple hires Wal-Mart exec to run international movie and TV business
VIRTUALISATION
Apple hires Wal-Mart exec to run international movie and TV business | Apple hires Wal-Mart exec to run international movie and TV business |
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| by Stephen Withers | |
| Tuesday, 05 February 2008 | |
Kevin Swint, formerly Wal-Mart's head of digital media, has been appointed by Apple to run its international movie and TV interests.Featured Whitepaper
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Given the apparent complexity of dealmaking outside the US and the seeming reluctance of some rightsholders to get involved in international digital distribution, Swint may have his work cut out. We wish him well, and the studios and program makers should too - even though they probably don't realise (or aren't prepared to admit) it. Every day's delay in getting video purchase and rental services up and running around the world means more and more ordinary people will become used to getting their movies and shows via Channel BT. |
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