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 Stephen Withers turns his gaze on the world of Apple, with
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Technology news and Jobs 
Our Blogs Core Dump 'Lost' iPhone call revenue is just a phantom
Our Blogs Core Dump 'Lost' iPhone call revenue is just a phantom | 'Lost' iPhone call revenue is just a phantom |
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| by Stephen Withers | |
| Wednesday, 30 January 2008 | |
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Page 2 of 2 It's also a stretch to suggest that Apple is missing out on the revenue it would have received when the iPhone finally goes on sale in those countries. By the time that happens, these early adopters may well have moved on to something else. If they've had a good experience, maybe that "something else" will be a second-generation iPhone, and perhaps they will use it on the 'official' carrier's network.Featured Whitepaper
5 Best Practices for Smartphone Support
Sure, Apple would prefer that all iPhones stay with the official carriers in order to get that trailing revenue. But do you really think the company was 100 percent sure that it could prevent the iPhone from being unlocked (especially when that option is mandatory in some countries) and that the entire business plan was predicated on that? As far as we know, each iPhone sold generates a profit for Apple. If you were a shareholder, would you prefer Apple to sell more or fewer iPhones, regardless of whether they were being unlocked? |
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