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Telecommunications NTT DoCoMo - Google partnership could create a 50m user market for Android: just for starters
Telecommunications NTT DoCoMo - Google partnership could create a 50m user market for Android: just for starters | NTT DoCoMo - Google partnership could create a 50m user market for Android: just for starters |
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| by Stuart Corner | |
| Friday, 25 January 2008 | |
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DoCoMo and Google say that, by connecting i-mode with various services provided by Google, they intend to "increase accessibility, user-friendliness and further develop the usefulness of mobile Internet services in the Japanese market." The default pre-loading of Google Maps onto upcoming DoCoMo i-mode handsets is one of the initial initiatives being discussed. The user menu on i-mode phones already has a search option but through the partnership users will also be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled for the end of Q1 or early Q2 2008. The new search-box will be placed on the top-page of the i-mode portal. At the same time, key-word based advertisements using Google's ad platform, AdWords, will be provided on the search-result pages in conjunction with the search results. The two also intend to make it easier for i-mode users to use Google services such as Gmail, YouTube and Picasa by giving them more seamless and immediate access from their mobile phones. And Google will be set to appear as the default start-page on the full-browser in all upcoming DoCoMo full-browser capable handsets. |
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