Technology news and Jobs arrow Our Blogs arrow Fuzzy Logic arrow Once again, thin is in: MacBook Air
Once again, thin is in: MacBook Air E-mail
by Alex Zaharov-Reutt   
Tuesday, 22 January 2008


Apple has several months headstart on the competition, and no doubt have a roadmap of technologies and their planned advancements all mapped out. Future versions of the MacBook Air. Ultrathin versions of the MacBook Pro. Perhaps even slimmer versions of the existing iMac.

We know Apple likes to keep their developments secret, and works on some projects for years at a time. It seems that just as the cloners have figured out how to copy Apple’s last innovation, Apple is on the verge of launching its next breakthrough.

And we also know that Apple’s work inspires many others to copy the design and the interface. If only companies did a better job of all the copying!

So, although we’ve had all kinds of thin technologies before, and there are competing ultraportable notebook computers on the market today, Apple’s MacBook Air and the Nano, the 5G iPod and the iPod Touch have propelled thinness and thinnovation right into the global consciousness.

I and many others now wait and wonder how soon it will be before someone designs an even thinner modern notebook, and how soon before we start seeing multitouch in the PC world.

Merging ultrathin technology with touch screen technology is also an important step. Tablet PC makers have been doing it for years, especially with 'slate' models that don't have a built-in keyboard. Geez I wish Apple would release their own true tablet. I suppose it's in the labs, awaiting Macworld 2009 or 2010.

Being thin isn't the "only thing", but in a world of "same same but different" the MacBook Air is undeniably refreshing.

So, despite years of various ultraportable and thin notebooks, it looks like it will be Apple’s ultrathin MacBook Air that finally makes thin computing devices for computer users in general a really, really big trend.

Given the Nano, the 5G iPod, the Shuffle, the iPod Touch and the MacBook Air, one would think that Apple has a new slogan: Thinnovate or die.

I've also seen it said that Apple has now chosen to 'Thin different'. MacBook Air, you certainly tempt me. Oh, if only the best "thins" in life were free!

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