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Our Blogs The BeerFiles Earth to Apple, Earth to Jobs: You're not listening
Our Blogs The BeerFiles Earth to Apple, Earth to Jobs: You're not listening | Earth to Apple, Earth to Jobs: You're not listening |
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| by Stan Beer | |
| Wednesday, 16 January 2008 | |
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Let's start with the iPhone. At Macworld 2007, Jobs promised on stage that a 3G iPhone would be coming to follow up on the company's inexplicable decision to go to market with a slow 2.5G EDGE network version. Many of us thought that a 3G iPhone was a certainty to be unveiled when Apple's new star product was released in Europe last November. Not so and now there are some reports of sluggish sales in markets outside the US where 3G networks are ubiquitous - notably in the UK. According to Apple, the company has sold 4 million iPhones in its first 200 days. For any other company, this would be a phenomenal figure. However, at Macworld 2007 Jobs envisioned sales of 10 million units in the first year, so Apple has some work to do over the next 165 days. It is beginning to look as though Apple has to release a 3G iPhone very soon in order to move 10 million units in the first 12 months. (Correction: Jobs actually said ten million iPhones by the end of 2008. However, he did say Apple wanted to get 1% of the 1 billion annual mobile phones market, which would mean that Apple would have to sell ten million iPhones in a year.) The big question of course is why hasn't Apple brought a 3G iPhone to market yet? The company obviously knows the importance of having a product that can at least meet the expectations of the market. Across Europe and the rest of the developed world 3G has become a baseline standard. Yet 12 months on and another Macworld later, Jobs still doesn't have a 3G iPhone to put on display. |
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