Dell adds Tesco to retail roster

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by Stephen Withers

Thursday, 27 December 2007

! Dell has added UK-based Tesco to the list of retailers selling its computers. Related stories Dell records boom growth in Asia Pac and Japan iPhone 3G: all your Internet parts are not belong to us Canadians going crazy for shiny Apples? Three nations, one language - but what about their search interests? Apple streaks ahead of competitors in customer satisfaction Beginning in January, Dell XPS and Inspiron products in Tesco stores. Most sales are expected in the UK, but the computers will also be offered at the company's stores in Ireland, Poland, Czech Republic, and Slovakia. "With over 13 million customers per week shopping at Tesco's stores, this deal will result in substantial exposure for Dell's brand and products”, said Mark Ormerod, Vice President and General Manager, Consumer business for Dell's Europe, Middle East and Africa operations. "Customers like to experience technology first hand, and can now purchase Dell's award winning products in a Tesco store convenient to them." "We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit," said Graham Harris, Tesco Commercial Director. "We are excited to offer our customers in the UK and in Europe a new and award winning brand that was previously only available from the company direct." Other large retailers offering Dell products include Carphone Warehouse in the UK, DSG International and Carrefour in Europe, and Best Buy, Staples and Wal-Mart in the US. Please enable JavaScript in your browser to post your comment! Tags See All Tags Deals  Europe  Hardware  Marketing  Stephen Withers  Get stories like this delivered daily - FREE - subscribe now

 

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