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Blu-ray vs HD DVD: just say no E-mail
by Stephen Withers   
Wednesday, 05 December 2007
If you've bought a Blu-ray player or a PS3, you might be feeling smug about the news that the format took a 95 percent market share in October. But don't get too comfortable.
While Blu-ray enjoys a considerable margin in Australia - 26:1 on hardware and 9:1 on discs, that could change very quickly.

Firstly, the numbers are very small. Sony says there is an installed base of over 100,000 PS3s in Australia, and someone must be buying the Blu-ray players I keep seeing advertised by the major retailers.

Yet only 18,000 Blu-ray discs were sold in October, according to market researcher GfK. That's significantly less than one disc for every five players, which I don't consider clear evidence of success.

Why are the numbers so small? Frankly, I don't believe many people are buying PS3s as Blu-ray players, and it doesn't sound like PS3 owners are taking much advantage of that capability.

Since high-def movies command a significant price premium over DVD equivalents, you'd need a good reason to buy them.

Unless you're using a real HD TV (at least 1080i), you're just not going to see any real difference between DVD and HD DVD or Blu-ray. Sure, plenty of so-called HD TVs have been leaving the shops, but a lot of them - especially the cheaper models that normal people can afford - only have 768 pixels vertically.

I've seen Pioneer demonstrate Blu-ray side by side with DVD on large and expensive screens, and while the difference was visible, it's very hard to say that it could be cost-justified. 



 
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