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Fuzzy Logic Vodafone ups ante in mobile GPS war
Fuzzy Logic Vodafone ups ante in mobile GPS war | Vodafone ups ante in mobile GPS war |
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| by Alex Zaharov-Reutt | |
| Monday, 03 December 2007 | |
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Page 3 of 3 Additional features of the Compass software include: Featured Whitepaper
5 Best Practices for Smartphone Support
• Choose between looking at a map or easy-to-use directions page on screen • Full pedestrian navigation experience, with clear maps that show all street names and thousands of relevant points of interest • Easy location finder, allowing you to enter full or partial addresses, or look for a location by postcode. Easy-scroll menus of pre-loaded street names and suburbs make entering an address quick, easy and accurate. Vodafone Compass allows you to store your office, home and favourite locations, and also stores the last 50 destinations to which you have navigated • Answer the phone as often as you like while navigating – Vodafone Compass keeps supplying instructions on the screen while you talk These are the kinds of features you’d expect of today’s standalone GPS devices and GPS-equipped or connected smartphones, with more to come as companies think of other ways to enhance the service and compete. Nokia’s own GPS software has been improved and updated, and with Nokia’s US $8b purchase of GPS mapping company Navteq (and pipping Google to the purchase) doing a bit of ante upping all its own, the GPS and navigation segment of the market is red hot right now and will increasingly be a service taken for granted by all. With GPS, seeking and finding has never been easier, and chances are you already own a device or soon will that is either already GPS ready, or can have GPS easily added. All you’ll need to decide is who gets the yearly mapping software fee from you – the traditional GPS device manufacturers, phone manufacturers or phone companies. They’re the companies vying for our navigation dollar. Naturally Vodafone Compass is for Vodafone customers only, whether existing or new, as Vodafone look for ways to differentiate their service from competitors with features not yet available on other handsets. If GPS navigation is of interest, it’s worth exploring Vodafone’s phone based alternative. Some users will undoubtedly prefer the larger touch screens of dedicated GPS devices, but for many users a phone based GPS solution, from one of the providers out there, will be more than good enough and could even be better through greater portability. The GPS war hasn’t been won yet, with even more accurate and more intelligent map detail, data and direction to come, but today’s solutions definitely deliver. |
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