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Our Blogs The BeerFiles Is the whole world having a "c-change" and going Mac?
Our Blogs The BeerFiles Is the whole world having a "c-change" and going Mac? | Is the whole world having a "c-change" and going Mac? |
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| by Stan Beer | |
| Tuesday, 27 November 2007 | |
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If we were to go by global shipments of personal computers as tabulated by IDC for the September quarter of 2007, then Macs had a 3.2% share of the units shipped. That is a marked improvement on the 2.5% figure for the March quarter but still less than one fifth the number of units shipped by HP and less than a quarter of the units shipped by Dell. However, the more interesting story of personal computing market share lays in the installed base rather than new shipments. PCs are among the most disposable large ticket consumer products in history. Quite often purchases of new PCs are made to replace obsolete systems just three years old. Macs tend to have greater longevity than PCs and don't end up in landfill as readily because they have better resale value. Of course, plenty of new Macs are being bought to replace old Macs. However, there is evidence to show that a significant proportion of new Macs being bought are for new users. What's more, the sales of new Macs is growing faster than the sales of new PCs. How do we know this? It's really not too difficult to discern when nearly every PC and Mac user on the planet is connected to the Internet. Here at iTWire for instance, we know from our logs that somewhere around 6.5% of our visitors use the Safari browser and more than 7% use Mac OS (obviously some Mac users prefer another browser to Safari). CONTINUED |
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