Check Point PureAdvantage program will reward channel partners with competitive product discounts and guaranteed margins, enabling partners to take advantage of new business growth opportunities available in the burgeoning network and data security market. The program will also expand marketing activities and resources with increased investment, business development and brand awareness in support of its channel partners.

Scott McKinnel, Country Manager of Australia and New Zealand, Check Point Software, says that PureAdvantage is designed to provide distributors and channel partners of all sizes the opportunity to further boost their security product and service offerings, recognise investment in skilled sales and technical resources and generate new revenue streams.

“We are fully committed to providing our certified partners with the best business and growth opportunities in the industry by deepening our business partnerships through increased investments and customised programs,” said Mr McKinnel. “This includes streamlining our processes with our partners, and aligning our channel program to our PURE Security corporate strategy.” 

PureAdvantage Channel Partner Program features:

• Customised programs and certifications by market segment - Clearly defined levels for partners and distributors, enabling them to grow with Check Point with different programs and promotions that best serve their needs.
• Improved Partner Rewards - Greater rewards for higher program levels through a tiered discount model, secure margin program and incentive programs for sales growth.
• Enhanced Marketing Support Program - Simplified and faster processes for joint marketing activities, new partner co-op system and new mutual marketing campaigns.

Availability

The new partner program will take effect January 1^st, 2008.

About Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd. (www.checkpoint.com) is a leader in securing the Internet. The company is a market leader in the worldwide enterprise firewall, personal firewall, data security and VPN markets.  Check Point’s PURE focus is on IT security with its extensive portfolio of network security, data security and security management solutions. Through its NGX platform, Check Point delivers a unified security architecture for a broad range of security solutions to protect business communications and resources for corporate networks and applications, remote employees, branch offices and partner extranets. The company also offers market leading data security solutions through the Pointsec product line, protecting and encrypting sensitive corporate information stored on PCs and other mobile computing devices. Check Point's award-winning ZoneAlarm Internet Security Suite and additional consumer security solutions protect millions of consumer PCs from hackers, spyware and data theft. Extending the power of the Check Point solution is its Open Platform for Security (OPSEC), the industry's framework and alliance for integration and interoperability with "best-of-breed" solutions from hundreds of leading companies. Check Point solutions are sold, integrated and serviced by a network of Check Point partners around the world and its customers include 100 percent of Fortune 100 companies and tens of thousands of businesses and organisations of all sizes.

Across Australia and New Zealand Check Point has offices in Sydney , Melbourne and Wellington to support its network of distributors and resellers.  Check Point solutions are distributed through LAN Systems and Firewall Systems in Australia and New Zealand .

Additional information can be obtained by visiting http://www.checkpoint.com or by contacting Check Point on +61 2 9493 6000.