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Telecommunications Vodafone adds 48,500 customers but ARPU drops
Telecommunications Vodafone adds 48,500 customers but ARPU drops | Vodafone adds 48,500 customers but ARPU drops |
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| by Stuart Corner | |
| Tuesday, 13 November 2007 | |
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Excluding this reduction in incoming general revenues, Vodafone Australia's underlying year-on-year service revenue growth was 12.4 percent. Total average revenue per user (ARPU) fell 1.8 percent year on year as a result of the lower termination rate. Total network usage for H1 07/08 was 4,432 million minutes, a 6.9 percent growth year-on-year. Vodafone Australia closed H1 07/08 with more than 711,000 3G devices, more than double the total number at the close of H1 06/07. Mobile virtual network operator (MVNO) customers increased in H1 07/08 by more than 21,000, bringing the total number of MVNO customers to more than 329,000. CEO Russell Hewitt, said the company's new wholesale agreement with Crazy John's had been "a standout performer" and that the agreement to create Vodafone in Myer stores "provides a significant increase in our controlled distribution, putting Vodafone in an enviable position as we build new momentum in the lead-up to Christmas." Vodafone announced in August plans to put 60 new Vodafone stores in Myer retail premises around Australia over the next two years, 20 of them before the end of 2008. Crazy John's, formerly Telstra's most successful mobile reseller, switched its allegiance to Vodafone in July. The Myer and Crazy John's deals between them will add 105 stores to Vodafone's existing 170 'core' retail outlets.{moscomment}
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