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Information Technology News ESPN joins Xbox Live
Information Technology News ESPN joins Xbox Live | ESPN joins Xbox Live |
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| by Stephen Withers | |
| Tuesday, 06 November 2007 | |
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"Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic through this dynamic next-generation entertainment console," said Matt Murphy, senior vice president, digital video distribution, Disney and ESPN Media Networks. "This agreement embodies our mission to deliver the best sports content to fans, and does it through an exciting and robust platform that reaches millions of people." No indication was given that the shows will be available to users outside the US. "This is a natural fit for us, as so many Xbox 360 owners are huge sports fans," said Ross Honey, senior director of the media and entertainment group at Microsoft. "We are dedicated to providing our diverse community of Xbox LIVE users the premium entertainment content they want and partnering with ESPN is a great example of our continued dedication in the video-on-demand space, especially in high definition." Given the links between Disney and Apple, it should be no surprise that some ESPN content including college football and basketball matches is already available online at Apple's iTunes Store.
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