| Come on Telstra fess up on CDMA numbers |
|
| by Stuart Corner | |
| Monday, 05 November 2007 | |
|
Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
With such evasiveness one suspects the real number is embarrassingly large. I'm not sure of what media Booth was referring to, but iTWire's figure of 880,000 reported last week came from no lesser person than the chairman of one of Telstra's resellers, Fone Zone. We also reported, sourcing our data from Telstra's annual reports that there were 1.3 million at 30 June 2005, 1.7 million at June 30 2006 and 1.26 million at June 30 2007. At 31 December 2006 there had been virtually no reduction, 1.658 million. A 60 percent decline on this figure gives 680,000. Is that the real figure? If so why was Booth so coy about revealing it? Personally I am more inclined to believe Fone Zone. Regardless, with less than three months to go, Telstra clearly has a big challenge on its hands, and its response is, typically, a massive marketing assault. Booth said: "We are now sending SMSs to all remaining CDMA customers. We SMS them almost every month reminding them of our planned network closure. Consumer and business customers have all received a number of direct-mail pieces, and the majority have been telemarketed to either by our organisation direct or, indeed, by our dealer network. "As we enter the final phase of the migration program, you will see a massive marketing campaign...equivalent to what you saw when we launched the Next G network...On top of this, each of our area general managers is undertaking many local events. As a matter of fact, we have some 784 events right across Australia, from the most remote parts to the major cities, as we lead up to the network closure." |
| < Next story in category | Previous story in the category > |
|---|
