| RightNow Delivers Tailored Solution for Higher Education |
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| Tuesday, 30 October 2007 | |
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Based on RightNow 8, the company's enterprise-class, on demand solution for service, sales and marketing, RightNow Higher Education includes pre-configured guides or templates based on industry best practices, that are designed to help learning institutions dramatically improve recruitment and retention efforts while reducing costs. It is available under RightNow's software-as-a-service delivery model, which allows learning institutions to implement quickly, without having to make extensive investments in infrastructure. Higher education institutions consider recruitment of qualified students a top priority, one that is increasingly challenging given budget constraints, competition from other universities and colleges, and Internet-savvy prospective students that expect easy, immediate access to information. RightNow Higher Education includes recruitment guides that can help an institution drive and track the recruitment process. The guides make it easy for schools to monitor the status of prospective students, the strategy used to recruit a student and specific follow-up tasks assigned to university staff related to each prospective student. “RightNow Technologies, through its Service and Marketing applications, has already established an enviable reputation within the higher education sector for the quality of its products and superior service offerings,” said Jon Stubbs, Director of Student Services at The University of Western Australia. “We are excited about the potential of the RightNow Higher Education offering to significantly enhance the University of Western Australia student experience.” After successfully recruiting students, universities and colleges then focus on retention. Providing immediate, online access to a wide range of information is one way learning institutions can keep students and parents happy and strengthen retention rates. RightNow Higher Education includes campaign guides, based on industry best practices, to help institutions deliver timely information to students and parents. These campaign guides make it easy to quickly roll out student services campaigns that proactively inform students about critical activities such as academic advising, enrolment and scholarship opportunities.
In addition to proactive communication, RightNow provides immediate and accurate information for students, parents and alumni online. RightNow Higher Education also includes analytical and reporting tools designed specifically for higher education, which allow organisations to keep track of their progress in achieving recruitment and retention goals. "With more than 100 higher education clients, RightNow has gained a great deal of insight into the challenges these organisations face in providing information and support to students, parents and alumni," said Alison Higgins Miller, VP Asia Pacific, RightNow Technologies. "We've combined our knowledge and industry best practices with RightNow 8, our most advanced product release ever, to provide a tailored solution that will help learning institutions all over the world better serve students." About RightNow Technologies RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organisations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit www.rightnow.com. RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.
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