
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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The challenge of preserving your reputation online
Cornered!
The challenge of preserving your reputation online | The challenge of preserving your reputation online |
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| by Stuart Corner | |
| Monday, 29 October 2007 | |
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It was one of those fortuitous coincidences Shortly after I wrote a report this morning on the US web site, PlayerBlock , where you can slag your latest date for all to read, so long as they have that person's mobile phone number, I received one of Ovum's regular comment pieces. This one on the new challenges we all face through the rapid emergence of social networking.Featured Whitepaper
5 Best Practices for Smartphone Support
Hodgkinson starts by summarising the relevant characteristics of new media: • globally and instantly scalable - able to be seen, linked to, forwarded and rapidly referred around the world by the network effect; • persistent - stored forever in a highly distributed, globally accessible, information repository; • searchable - indexed by search engines and tagged by individuals for easy and virtually instant retrieval; •. 'mashable' - able to be cut, pasted, edited and re-mixed with other media with minimal technical skill; • serendipitous - available to unknown audiences with unknown interests and motivations. He concludes: "the reality is that content is now a hybrid of the original message intended by the author and the contributions and interactions of others who have an interest in it." In this world the traditional reaction of an offended organisation, or individual with deep pockets: suing the perpetrator is no longer appropriate. Hodgkinson argues. "Initiating court action against the owner of a social networking site, [could] be seen as an unreasonable action by hundreds of vocal bloggers around the world - a threat to the freedom of digital speech. People who had no interest in the company or the supposed failings of its products [could] have a very big interest in its actions in attempting to use the courts to influence what can and cannot be said in the context of social networking. The interactive nature of the media [could] enable a rapid and effective backlash." |
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