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Telecommunications Round 'em up: there's gold in them thar mobiles
Telecommunications Round 'em up: there's gold in them thar mobiles | Round 'em up: there's gold in them thar mobiles |
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| by Stuart Corner | |
| Monday, 29 October 2007 | |
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TV personality and former Miss Australia, Erin McNaught, and former Olympic swimmer, Michael Klim have modelled the range which will be auctioned online from 28 October to 12 November. The money raised will be donated to Landcare Australia as part of its joint "Old Phones, New Trees" program with MobileMuster. According to Rose Read, manager of MobileMuster, an initiative o the Australian Mobile Telecommunications Association's (AMTA), "Over 90 percent of mobile phone materials are recoverable. This includes gold, silver, copper and other valuable resources that can be reused to create products like jewellery, stainless steel products, batteries and plastic fence posts." MobileMuster is claimed to be the only whole of industry electronic product recycling program in the world and is funded by handset and accessory manufacturers Nokia, Motorola, Samsung Electronics, LG Electronics, Sony Ericsson, Sharp, NEC, Panasonic, I-Mate, Force Technology and carriers Telstra, Optus, Vodafone, 3 Mobile, Virgin Mobile and AAPT. However, a new report from ABI Research suggests a market for used handsets worth $US3.5 billion this year and growing to $US6 billion by 2012 According to ABI Research, shorter handset replacement periods, growing demand for low-cost handsets in emerging markets, and regulatory requirements are key drivers of the market for recycled and refurbished handsets. |
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