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Telecommunications Gotalk ditches Optus prepaid mobile for Telstra Next G
Telecommunications Gotalk ditches Optus prepaid mobile for Telstra Next G | Gotalk ditches Optus prepaid mobile for Telstra Next G |
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| by Stuart Corner | |
| Wednesday, 24 October 2007 | |
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Telstra's appointment of Prepaid Partners was announced in June as one of several initiatives to revamp its mobile retail operations following the breakdown of its long-term relationship with Crazy John's. Prepaid Partners, a company of former Optus executives, planned to sell prepaid Telstra phonecards at 7000 milk bars and service stations around the country. Electrical goods retailer, JB Hi-Fi, and Mr Digital were also appointed as a Telstra dealer. Telstra also announced the appointment of Andy Ellis, a former executive at UK electrical goods retailer Dixon's Group, as executive director of Telstra Shops, reporting to consumer marketing boss David Moffatt. Ellis was charged with managing an aggressive retail expansion plan that involve signing up new dealers and opening new Telstra Shops. Telstra at that stage had 300 retail shops, having added 70 in the previous 10 months.{moscomment}
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