| Nokia: "Every click you make. Every step you take, we'll be watching you." |
|
| by Stuart Corner | |
| Wednesday, 24 October 2007 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
Nokia says it will use the findings of the study to help improve the user experience, plan future devices and application design, and influence other areas that will contribute to improving its products and services. "The process is completely transparent to the user and the data collected is completely anonymous. All data transfers are automatic with the application uploading the data daily. The data logs of user information are then compressed, encrypted and sent via a packet data or Internet link." Nokia has released some results from data gathered from a panel of 547 people, mainly 25 - 34 year old males, from the UK, France and Germany, between March and May 2007 and from an earlier study conducted in the same countries during spring 2006. "One of the key findings was that people are beginning to spend more time with their mobile device," Nokia said. "Those monitored spent daily 18 minutes more time on their device than the panellists did in the 2006 study, as time spent on messaging, multimedia and browsing grew the most. The mobile device was being used to browse the Internet, and the average packet data traffic, which includes browsing, more than doubled in the 2007 study." The share of data traffic generated by multimedia applications also saw a notable increase as users began to download more music and video. Ten percent of the users generated 60 percent of the traffic, though this was down from 80 percent in 2006, suggesting more were using packet data services this year. One further noticeable growth area was the usage and trial of WLAN. Almost one third of the total data traffic was generated using WLAN, and the sessions over WLAN were typically longer than over WCDMA, GPRS or EDGE. Listening to music on smartphone increased significantly. Thirty eight percent of users used the music players weekly, and 47 percent of those studied said their mobile is their primary portable music player. Almost half of the panellists installed add-on applications during the study. Popular add-on applications included document viewers, email clients, navigation software and other utility and productivity applications.{moscomment} |
Tags
| < Next story in category | Previous story in the category > |
|---|
